11/30/2009 – Hastings, MN – Anderson Performance Improvement Company, a global reward and recognition company, announced today that it has been recognized for its outstanding marketing success with a Checkie Award from VerticalResponse, Inc. The Checkie Awards recognize VerticalResponse’s outstanding customers across multiple industries that have achieved excellence in email marketing.
The criteria used to evaluate award winners was broken down by category and designed to recognize marketing success in both creativity and results:
- Email: Award based on number of campaigns a month, email open rate, and click through rate
- Postcards: Award based on creative design, call to action, and headline
- Surveys: Award based on design and responses.
"At VerticalResponse, we see examples of outstanding marketing campaigns being sent by our small business customers every day—so we created the Checkie Awards Program to publicly acknowledge the great work they are doing with VerticalResponse products,” said Janine Popick, founder and CEO of VerticalResponse. “As a small business, VerticalResponse understands the value of being recognized for marketing success, and we’re proud to announce that Anderson Performance Improvement is among the winners of the Checkie Awards Program.”
Checkie Awards are given out each quarter to VerticalResponse’s most outstanding customers to recognize the creative work they do every day to build their respective businesses and keep small business a vital part of the economy.
“I’m delighted to earn the Checkie Award! We are excited to provide our clients with creative communications that get read and call their stakeholder to action,” states Louise Anderson, CEO/President of Anderson Performance Improvement.
For more information about Anderson Performance Improvement, go to www.AndersonPerformance.com.
About Anderson Performance:
Founded in 1994, Anderson Performance Improvement Company (APIC) is dedicated to changing the way companies look at employee performance. As a full-service performance improvement company, APIC creates and implements behavior-based incentive and recognition programs for Fortune 500 companies and delivers motivational solutions from start to finish including analysis, program design, communications, measurement, reinforcement, reporting, rewards, and administration. These programs are designed to produce lasting performance improvement and ultimately improve a company’s bottom line.
APIC’s people, process, and technology will get results. In fact, APIC is so confident of its ability to improve efficiency, cost-effectiveness, productivity, customer satisfaction, and profitability that it guarantees its clients a 200 percent return on investment when programs are designed in partnership with the client.
About VerticalResponse:
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to easily create, manage, and analyze their own direct marketing campaigns. VerticalResponse’s flagship product bundles email marketing, online surveys, and direct mail postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com
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