Third-Party Retail Floor Reps
Client wanted Reps to sell higher value products only.
Design and implement a high-energy reward and recognition program to drive targeted product sales and engage Third-Party Reps. The program rewarded Reps with ePoints when they sold products and engaged in behaviors and activities management knew would lead to increased sales. ePoint reward values were set at levels high enough to immediately motivate Reps, and the ePoints were easily redeemed online for a wide variety of top-brand merchandise.
Program details included:
Coinciding with the Summer Olympics, the program’s theme encouraged competition. Sales success within the program’s stated stretch goals brought Reps to Bronze, Silver, and Gold Medal status levels. Each medal had specific criteria and every participant could view their medal status by simply logging in. The theme and phased marketing elements that encouraged Reps to attain a higher medal status significantly drove enthusiasm and sales!