VR500 Award 

January 24, 2011 (Hastings, MN) – Anderson Performance Improvement Company (APIC), a global behavior-based rewards and recognition provider, was honored with a VR500 award by VerticalResponse, Inc. for email marketing excellence and maintaining high email engagement rates. This VR500 program awards electronic marketing excellence as is continually demonstrated by APIC.

Each quarter, Vertical Response and their team of marketing experts identify the top 500 companies by marketing performance using the following criteria within the given quarter. Companies must have maintained high email engagement rates above industry standards:

  • Average Open Rates above 20%
  • Click Through Rates above 4%
  • Average of 100-500 email sent per electronic mailing
  • Sent a minimum of 4 campaigns within the quarter

“As you can imagine, VerticalResponse has some experience with how important email marketing campaigns can be to a business," said VerticalResponse CEO Janine Popick.” “We’re so impressed by Anderson Performance who continues to perform really well in their communications and truly engage with their customers.”

Email marketing has been elevated to a must-have in any company's marketing mix. No matter what your business is—email works to keep customers engaged. Email marketing is still one of the most cost effective ways to contact prospects and customers. When done correctly, email marketing can be an extremely powerful and effective marketing technique.

“Our mission is to engage our clients, employees, and customers. We use email marketing along with award-winning, behavior-based reward and recognition systems to motivate and increase our clients’ profit. We are also excited to provide our clients with creative communications that get read and call everyone to action,” states Louise Anderson, CEO/President of Anderson Performance Improvement.

To learn more about Anderson Performance Improvement Company, go to AndersonPerformance.com.

About Anderson Performance Improvement Company:
Founded in 1994, Anderson Performance Improvement Company (APIC) is dedicated to changing the way companies look at employee performance. As a full-service performance improvement company, APIC creates and implements behavior-based incentive and recognition programs for Fortune 500 companies and delivers motivational solutions from start to finish including analysis, program design, communications, measurement, reinforcement, reporting, rewards, and administration. These programs are designed to produce lasting performance improvement and ultimately improve a company's bottom line.

About Vertical Response:
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to easily create, manage, and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys, and postcards to offer customers an integrated Web-based direct marketing solution that's intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

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